Food Waste Campaign
Design Challenge
The challenge was to create an ad campaign for I Value food, a food waste organization. The target audience is American households, mostly middle class families. These families love to cook big meals and entertain. The purpose is to get the audience to be more conscious of the amount of food they buy and cook— and essentially how much food they throw away. This awareness should encourage them to produce less food waste. The main message is that food waste is bad for the environment. The mandatories are brand logo and website.
Design Solution
The design solution was to take food that one would normally throw away too soon and change the expiration dates stamped on the container and change the sticker on the fruit.
The information usually on the food is changed to tell the viewer that it usually stays good well past it’s expiration date. The text used in the ads explain how long these foods are good for and also explain the environmental damages that throwing away food can cause.
Advertisements
This printed advertisment would be shown in mainly food or cooking magazines with the occasional women’s magazine.
The Spotify ad would say:
“Did you know, more food is wasted than plastic, paper, and metal.
Stop and think about what you throw away. You most likely throw away food that is still good even past its use by or best by date. When you throw away a single egg, you waste about 55 gallons of water. Eggs are actually safe to eat 3 to 5 weeks beyond the date on the carton. All the food we waste puts methane into our atmosphere. Not only does the food go to waste, but and all the energy put into the growing, shipping and packaging of the food goes to waste as well.
Take the pledge now. Waste less and enjoy more.
for more information visit www.ivaluefood.com
Sponsored by I Value Food and Sustainable America.”
This infograph would be posted up in the entrance of grocery stores or pasted to their doors so customers can see it when they are on their way to purchase more food. This will give them a chance to second guess how much they may buy at a time
