Noon Moon

Design Challenge

The design challenge is to create a cafe serving coffee and pastries in the morning and afternoon, and alcoholic drinks in the evening. The feeling of this business should be comfy and eclectic, yet modern and young. The general audience of this cafe is centered around 18-30 year olds. .

Design Solution

The goal for Noon Moon was to create an ecleptic, yet modern logo that would attract a younger audience. The mood of the cafe is meant to be familiar as to make the customers feel comfortable enough to feel inspired. This cafe is different from competitors because it switches over to a bar at night. The logo helps emphasize the fact that it is open longer than usual cafes. The bright colors and duality of the sun and moon also illustrate this.